kia ora
Senior conceptual creative
& writer of daft scripts.
I'm a kiwi bird based in London who fancies insightful storytelling,
surprising ideas and strategic problem-solving.
I’ve been around the block in both hemispheres working for the likes of:
I like making work that works. That sweet spot in the middle where you
get smiles and results. For the past decade I’ve been cooking up
campaigns, brand platforms and big ideas loved by global clients,
average joes and my mum.
McCann | Havas London | DDB Aotearoa | Clemenger Group
WRITER | ART DIRECTOR | ILLUSTRATOR | CAT ENTHUSIAST
PINK LADY
BRAND PLATFORM | TV
new
work
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DUREX
★SILVER BRITISH ARROW WINNER★
TV | OUTDOOR | SOCIAL
★CAMPAIGN AD OF THE DAY★
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DUREX
★SILVER BRITISH ARROW WINNER★
TV | OUTDOOR | SOCIAL
DUREX
★SILVER BRITISH ARROW WINNER★
TV | OUTDOOR | SOCIAL
KIDSCAN
★x4 SILVER AXIS WINNER★
DIGITAL CAMPAIGN
Real Meals
KidsCan wanted to help raise awareness and drive
donations for child poverty in New Zealand. So, with the
help of four top New Zealand chefs, we created a brand
new cooking series using four real recipes from New
Zealand families—all living in poverty.
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★HIGHEST PERFORMING LEMSIP CAMPAIGN★
BRAND PLATFORM | OUTDOOR | RADIO | TV
We turned the brand into a verb, and launched the
platform with TV, radio and a cheeky nationwide
OOH campaign.
For too long, we’ve used ‘a cold’ as a generic term.
But there’s nothing generic about them.
So no matter what type of cold you have,
how you experience it, or how you choose
to deal with it—Lemsip it.
The UK’s favourite cold & flu brand needed a
new brand platform relatable to everyone.
LEMSIP
In a country suffering donor fatigue, the Coastguard stopped asking
for spare change to save fishermen—and instead asked for spare fish.
Donate a fish
COASTGUARD
★SILVER + CRYSTAL ADSTARS WINNER | INTERACTIVE CAMPAIGN WINNER★
ACTIVATION | OOH | PRINT
COASTGUARD
★SILVER + CRYSTAL ADSTARS WINNER | INTERACTIVE CAMPAIGN WINNER★
ACTIVATION | OOH | PRINT
COASTGUARD
★SILVER + CRYSTAL ADSTARS WINNER | INTERACTIVE CAMPAIGN WINNER★
ACTIVATION | OOH | PRINT
SKY TV
★ x2 SILVER AXIS RADIO WINNER ★
RADIO | TV | DOOH
Now that’s
rocket science
To celebrate the 50th anniversary of Apollo 11, SKY TV set out to show just
how much of a technological marvel it was—framing it in a way to those
who weren’t born to witness it could truly understand.
Listen to the radio campaign
SKY TV
RADIO | TV | DOOH
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Uncommon
Holidays
Ferries aren’t the first thing that come to mind when planning
a holiday—and for Brittany Ferries, that’s a problem. Add to
that a list of destination ports that are a little... uncommon,
and the challenge gets bigger.
To launch their new brand platform, ‘Uncommon Holidays’,
and get them back on the map as a mode of travel—we
created an outdoor campaign to reframe what ferry travel
can be: a gateway to uncommon getaways.
We created over 120 (and counting) highly targeted
executions for the UK, Ireland, France and Spain—each
spotlighting a real, surprising destination or experience
reachable from a Brittany Ferries port.
BRITTANY FERRIES
DIGITAL OOH
new
work
BRITTANY FERRIES
DIGITAL OOH
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DIGITAL OOH
BRITTANY FERRIES
But in a world full of seriousness, there’s
nothing wrong with being a little fruity.
Or as the Swedes say—fruktig.
A Swedish cider brand known for being
on the fruitier side of the category
needed a new brand platform.
REKORDERLIG
★CAMPAIGN AD OF THE DAY★
BRAND PLATFORM
REKORDERLIG
★CAMPAIGN AD OF THE DAY★
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★CAMPAIGN AD OF THE DAY★
REKORDERLIG
BRAND PLATFORM
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NEW WORLD
TV
ka kite
BRITISH ARROWS
SILVER | Humour - The Uncomfortable Truth
AXIS AWARDS
SILVER | Charity Direct - Real Meals
SILVER | Charity Digital or Screen - Real Meals
SILVER | Charity Campaign - Real Meals
SILVER | Creative Use of Media - Real Meals
SILVER | Radio Single - Now that’s rocket science - “Mission Breakfast”
SILVER | Radio Campaign - Now that’s rocket science
FINALIST | Print Single - McDonald’s Fathers Day
FINALIST | Charity Stunt & Activation - Donate a Fish
FINALIST | Promo & Activation Single - The Business Course
FINALIST | Integrated Campaign lead by promo - The Business Course
FINALIST | PR - The Business Course
FINALIST | Radio Single - Winter is here
LUMO PIXEL AWARDS
3rd Place | Lotto Imagine in real-time
Top 10 | Lotto Imagine in real-time
Top 10 | Vodafone Merry Shiftmas
EFFIES
GOLD | Most Effective Retail Campaign - Fashion as it should be
GOLD | Most effective integrated campaign - Follow the Red Rabbit
ADSTARS
SILVER | Charity Product & Service - Donate a Fish
CRYSTAL | Charity Activation - Donate a Fish
NZDM
SILVER | Direct Retail Campaign - Fashion as it should be
AWARD SCHOOL
3rd Top Student
Best Student Campaign | Donate a fish
NZ DESIGN AWARDS
Excellence in Design | Industry Award
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