kia ora
Senior hybrid creative,
illustrator and writer
of daft scripts.*
*They say when you get into advertising, you pick
a lane and stay in it. My AuDHD begs to differ.
I'm a kiwi bird living in London who particularly fancies surprising but insightful storytelling—whether that be in the form of whimsical visuals, dry comedy or suggestive illustration.
I like making work that works. That sweet spot in the middle where you get smiles but also results. For the past decade I’ve been cooking up spicy ideas, campaigns and brand platforms loved by global clients, charities and my mum.
ART DIRECTOR | WRITER | ILLUSTRATOR | DOG PETTER
★CAMPAIGN AD OF THE DAY★
REKORDERLIG
BRAND PLATFORM
A Swedish cider brand known for being
on the fruitier side of the category needed a new brand platform.
But in a world full of seriousness, there’s nothing wrong with being a little fruity.
Or as the Swedes say—fruktig.
★SILVER BRITISH ARROW WINNER★
DUREX
★x4 SILVER AXIS WINNER★
KIDSCAN
DIGITAL CAMPAIGN
★HIGHEST PERFORMING LEMSIP CAMPAIGN★
LEMSIP
The UK’s favourite cold & flu brand needed a
new brand platform relatable to everyone.
For too long, we’ve used ‘a cold’ as a generic term. But there’s nothing generic about them.
So no matter what type of cold you have,
how you experience it, or how you choose
to deal with it—Lemsip it.
We turned the brand into a verb, and launched the platform with TV, radio and
a cheeky nationwide OOH campaign.
BRAND PLATFORM
★HIGHEST SELLING AIR WICK PRODUCT OF 2022★
AIR WICK
★SILVER AXIS WINNER★
SKY
RADIO CAMPAIGN, TV & OOH
DUREX
TO INFINITY
In a campaign first, Durex wanted to
encourage women to explore their bodies
and champion self pleasure.
But the best platform to spread the word
is also known for flagging and censoring everything to do with female sexuality.
We got around this by creating a 12-part
narrative using illustrated euphemisms on
'space exploration'—and launched
it on Valentine's Day.
SOCIAL CAMPAIGN
★SILVER + CRYSTAL ADSTARS WINNER | INTERACTIVE CAMPAIGN WINNER★
COASTGUARD
ACTIVATION, OOH + PRINT
ka kite
BRITISH ARROWS
SILVER | Humour - The Uncomfortable Truth
AXIS AWARDS
SILVER | Charity Direct - Real Meals
SILVER | Charity Digital or Screen - Real Meals
SILVER | Charity Campaign - Real Meals
SILVER | Creative Use of Media - Real Meals
SILVER | Radio Single - Now that’s rocket science - “Mission Breakfast”
SILVER | Radio Campaign - Now that’s rocket science
FINALIST | Print Single - McDonald’s Fathers Day
FINALIST | Charity Stunt & Activation - Donate a Fish
FINALIST | Promo & Activation Single - The Business Course
FINALIST | Integrated Campaign lead by promo - The Business Course
FINALIST | PR - The Business Course
FINALIST | Radio Single - Winter is here
LUMO PIXEL AWARDS
3rd Place | Lotto Imagine in real-time
Top 10 | Lotto Imagine in real-time
Top 10 | Vodafone Merry Shiftmas
EFFIES
GOLD | Most Effective Retail Campaign - Fashion as it should be
GOLD | Most effective integrated campaign - Follow the Red Rabbit
ADSTARS
SILVER | Charity Product & Service - Donate a Fish
CRYSTAL | Charity Activation - Donate a Fish
NZDM
SILVER | Direct Retail Campaign - Fashion as it should be
AWARD SCHOOL
3rd Top Student
Best Student Campaign | Donate a fish
NZ DESIGN AWARDS
Excellence in Design | Industry Award
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